Catalyst

Lead Generation Platform

Catalyst gives businesses one platform for intake, routing, delivery, and vertical-specific workflow control. Pricing is organized by delivered-lead rates and settled through recurring or prepaid billing.

What Catalyst Is Built To Solve

Catalyst is the operating layer behind demand capture and fulfillment. It supports market-specific intake, explicit routing, and expansion into new verticals.

Core Catalyst Capabilities

Intake And Validation Infrastructure

Forms, schema validation, normalization, and market-specific data capture built for real operating workflows.

Scoring, Routing, And Delivery Logic

Clear rules for lead qualification, client assignment, and delivery that can evolve without replacing the foundation.

Multi-Vertical Portfolio Readiness

EZ EV and Dismiss This already run on this model, making future launches easier to ship without rebuilding the core platform.

Catalyst Pricing And Billing

Pricing By Vertical

Delivered lead pricing differs by vertical.

EZ EV$200 / delivered lead

Flat pricing for delivered EV seller leads.

  • Single delivered EV lead: $200
Dismiss This$40 - $200 / delivered lead

Traffic lead pricing varies by case type.

  • Non-moving: $40
  • Standard moving: $50
  • Safety-risk moving: $60
  • Major traffic: $100
  • Criminal traffic: $200

Billing Options

Choose recurring included-lead billing or prepaid balance with a monthly retainer.

Recurring

25 or 50 included leads

Recurring billing uses an activation-based monthly retainer with included leads. Customers can allow capped overages or stop delivery at the included amount.

  • $3,000 monthly retainer + 25 included leads
  • $5,000 monthly retainer + 50 included leads
  • Optional overages use the applicable vertical price after included leads are used

Prepaid

$500 / month + customer-chosen prepaid balance

Prepaid billing uses the $500 monthly retainer. Customers choose the lead balance up front, and each delivered lead deducts from that balance.

  • Customer chooses the prepaid balance amount
  • Delivered leads deduct at the applicable vertical price
  • Delivery pauses when available balance is insufficient

Quick Billing Reference

A fast scan of Catalyst lead rates and the two billing models.

CategoryPrice Or Billing ModelNotes
EZ EV$200 / delivered leadFlat delivered-lead pricing for the EV vertical.
Dismiss This$40 - $200 / delivered leadTraffic lead pricing is tiered by case type.
Recurring$3,000 / month (25 included leads) or $5,000 / month (50 included leads)Included-lead plans bill automatically from the customer activation date; optional overages use the applicable vertical price and agreed monthly cap.
Prepaid$500 / month + customer-chosen prepaid balanceCustomer chooses the prepaid balance; delivered leads deduct from available funds and pause when funds are insufficient.

Choose your next step

Talk with us about fit and pricing, or move straight into the application.