Intake And Validation Infrastructure
Forms, schema validation, normalization, and market-specific data capture designed to support real operational workflows instead of one-off landing pages.
Catalyst Platform
Lead Generation Platform Built For Expansion
Catalyst is the platform used when a business needs intake, routing, delivery, and vertical-specific workflow control in one modular platform. Pricing is organized by delivered lead rates per vertical, then settled through recurring or prepaid billing.
What Catalyst Is Built To Solve
When a business needs more than a marketing site, Catalyst gives it a structured operating layer for demand capture and fulfillment. It is designed for market-specific intake, explicit decisioning, auditable routing, and launch-ready expansion into additional verticals.
Core Catalyst Capabilities
Scoring, Routing, And Delivery Logic
Explicit rules for lead qualification, client assignment, auditability, and delivery workflows that can evolve with the business without replacing the foundation.
Multi-Vertical Portfolio Readiness
EZ EV and Dismiss This already run on this modular model, making future launches easier to ship without rebuilding the core platform every time.
Catalyst Pricing And Billing
Delivered lead pricing differs by vertical so billing stays aligned to the product and case mix.
EZ EV$200 / delivered lead
Flat pricing for EV seller leads delivered to approved Catalyst customers.
- Single delivered EV lead: $200
Dismiss This$40 - $200 / delivered lead
Traffic lead pricing varies by case type so billing stays aligned to the product and the complexity of the delivered lead.
- Non-moving: $40
- Standard moving: $50
- Safety-risk moving: $60
- Major traffic: $100
- Criminal traffic: $200
Customer accounts use one of two billing types: recurring included-lead retainers or prepaid balance with a monthly retainer.
Recurring
25 or 50 included leadsRecurring billing uses an activation-anchored monthly retainer with an included lead allowance. Customers can opt into overages with an agreed monthly cap, or stop delivery at the included allowance.
- $3,000 monthly retainer + 25 included leads
- $5,000 monthly retainer + 50 included leads
- Optional overages use the applicable vertical price after included leads are used
Prepaid
$500 / month + customer-chosen prepaid balancePrepaid billing uses the $500 monthly retainer and lets the customer choose how much lead credit to fund in advance. Each delivered lead deducts the applicable per-lead price from that balance.
- Customer chooses the prepaid balance amount
- Delivered leads deduct at the applicable vertical price
- Delivery pauses when available balance is insufficient
Quick Billing Reference
Use this as the fast scan view of Catalyst lead rates and the two supported billing types.
| Category | Price Or Billing Model | Notes |
|---|---|---|
| EZ EV | $200 / delivered lead | Flat delivered-lead pricing for the EV vertical. |
| Dismiss This | $40 - $200 / delivered lead | Traffic lead pricing is tiered by case type. |
| Recurring | $3,000 / month (25 included leads) or $5,000 / month (50 included leads) | Included-lead plans bill automatically from the customer activation date; optional overages use the applicable vertical price and agreed monthly cap. |
| Prepaid | $500 / month + customer-chosen prepaid balance | Customer chooses the prepaid balance; delivered leads deduct from available funds and pause when funds are insufficient. |
Lead Generation Platform Built For Expansion
Catalyst is the platform used when a business needs intake, routing, delivery, and vertical-specific workflow control in one modular platform. Pricing is organized by delivered lead rates per vertical, then settled through recurring or prepaid billing.